Monday, July 1, 2013

Blush and Edward Snowdon: What's So Funny About Peace, Love, and Privacy?

Rather than focus on the serious implications surrounding NSA whistle-blower Edward Snowden's current plight, German luxury brand Blush has decided to exploit the funny implications of governmental domestic eavesdropping and surveillance.  Snowden, as is now well known, is the former Booz Allen employee and National Security Agency (NSA) contractor who leaked classified (NSA) documents detailing the NSA threats to Americans' constitutional rights to free speech, association, and privacy.  Whether you believe Snowden is a patriot or a traitor, I think we can all agree that these concerns are no laughing matters.  

Blush, on the other hand, wants you to like their brand and buy their lingerie.  So, haha, all this domestic spying stuff (and an on-the-run 30-year-old fugitive seeking asylum) is nothing more than fodder for underwear humor, as evidenced by the recent print campaign, courtesy of Berlin-based firm Glow.

'Uncover' - get it?  Or as Mashable puts it, a pretty juvenile play on words.

The campaign is reinforced on Blush's Facebook page.

 Blush isn't the only firm exploiting the NSA scandal.  The American restaurant (I use that term loosely) chain Denny's also sees the humor potential inherent in domestic data collection.

Who's the next bottom dweller to jump on the bandwagon?

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